Ever wonder how some healthcare pros get paid thousands to work with brands even without a big social media following? In this episode, Amy breaks down the key difference between being an influencer and being an expert with influence. If you're a dietitian, doctor, nurse, or other health expert, your education and experience matter a lot, and brands know it. Amy shares real stories, simple tips, and one honest lesson from a brand deal that didn’t go as planned. You’ll walk away knowing why your credentials are so valuable and how you can confidently charge what you're worth.

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Episode highlights:
(0:00 ) Intro
(1:35 ) Expert with influence vs. influencer
(3:30 ) Why follower count doesn’t matter
(5:25 ) Why brands hire influencers vs. experts
(6:35 ) The power of long-term, indirect influence
(7:51 ) Amy’s personal story about a failed brand partnership
(10:29 ) Ways brands can work with experts
(11:56 ) Pricing ranges for expert services
(13:44 ) Why your endorsement carries more value than you think
(14:50 ) Outro

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